Brands

From family homes to inner-city apartments, selling real estate can be a rewarding and challenging experience. With the right marketing materials, however, it can be far easier than many realtors assume it to be.

Just like your business card is often the key to closing B2B sales, the real estate sign used to promote and market a property is often the key to finding the perfect buyer and closing the sale.

Real estate marketing signs tend to be straightforward and simple in their design, but that doesn’t mean a lot of strategy doesn’t go into them. The right elements are often the key to a sign’s success as a marketing tool.

From designer handbags to high-performance sports cars, expensive items require a significantly different marketing approach to their less expensive, less luxurious and less exclusive counterparts.

While the fundamentals of marketing are largely the same for any type of product, it requires a different approach to successfully sell high-ticket items than commodities or standard consumer goods.

From selling the experience rather than the product itself to never mentioning price, we’ve put together a list of four effective tips and techniques for creating brochures for high-ticket, luxury items.

From brochures to posters, the headings and calls to action you use in your print and direct mail marketing materials can make a huge different to the efficacy of a campaign.

A great heading can inspire interest in your product or service and pique people’s curiosity. A bland, generic heading, on the other hand, can fail to create interest in even the most impressive product.

Likewise, a powerful call to action can encourage your audience to claim your offer and purchase your product, while a mediocre call to action can result in a fantastic offer – one that offers unprecedented value – being ignored.

Over the last decade, integrated marketing has grown from a strategy used by the world’s largest corporations into something that even small businesses can make work for them.

The basics of integrated marketing are simple. Instead of having multiple different marketing messages, particularly across different platforms, companies only have one brand message that’s consistent across every marketing platform. 

Their direct mail campaigns use the same design and marketing message as their digital banners, while their radio ads use the same message as their TV ads. With this strategy, a consistent and more memorable marketing message is created.

In the fiercely competitive world of retail, getting your brochure into a customer’s hands – and later in the marketing process, into their home – can be the difference between success and failure.

One of the most important aspects of successful effective marketing is making sure your brochures are highly visible within your store and easy for customers to pick up, put inside their bag and carry home with them.

In this guide, we’ll share five ways that you can use a plastic brochure holder as an immensely powerful and effective tool to improve brand recognition and generate leads, sales and recurring customers for your business.

Placement is one of the most important aspects of marketing, but it’s also one that many business owners ignore. No matter how eye-catching a billboard or brochure might be, without the right location it’s unlikely to attract much attention at all.

Brochures might be smaller than billboards and retail signage, but they’re still an incredibly important aspect of marketing for retailers. Place your plastic brochure holders in the wrong location and you’ll rarely make much of an impact.

Place them in the right location, however, and you’ll reach customers that would otherwise spend their time in your store or sales office merely browsing through your stock and leaving without expressing any interest.

When used effective, in-store signage can be a powerful marketing tool for any retail business. The right signs can significantly increase awareness of your best products, encourage customers to join your loyalty program and increase total sales.

One of the keys to effectively using in-store signage is making sure your retail store has the right sign holders and accessories. High quality sign holders give your signs a more professional look and make them far more visible to customers.

From your store’s countertop to between products in an aisle, good sign holders are ideal for making your signs more visible and noticeable for shoppers, regardless of their specific location within your store.

Trade shows are fantastic opportunities to promote your business to a responsive, interested audience. With the right signage and marketing message, your business can stand out from the crowd and attract hundreds of prospective customers.

 

With the wrong signage, however, your business can easily blend into the crowd of other companies at the trade show and generate mediocre results. Trade shows are far from cheap, making it essential that you maximize your business’s visibility.

There are many ways to stand out at a trade show, from designing an eye-catching booth to having a unique offer. One of the best ways to stand out from the crowd is by giving away great brochures and using retail signage to your advantage.