Brands

With the right combination of a great booth, a talented sales team and a fantastic brochure, your business can generate a huge amount of sales from each and every trade show it attends. 

Trade shows are a relatively expensive marketing channel, with large initial costs for your business. There’s the cost of renting floor space, designing and building a booth, training your sales team and giving away free marketing materials.

 

Despite these costs, trade shows can produce an incredible return on investment for your business with the right approach. The key to success at a trade show is often an excellent brochure that keeps selling to your prospects after the show ends. 

For many marketers, the trope “bigger is better” is more than a useful idea – it’s the guiding principle behind every campaign. While big signage is usually more effective for catching attention than small signage, it’s not always the best choice. 

A strategically designed small sign with the right message, when used properly, can often outperform its significantly larger counterparts and generate a huge volume of foot traffic, leads and sales for your retail business. 

If your business has limited space to advertise and needs to get the best bang for its buck, there’s no need to worry. Apply these five tactics to get the best sales results, even from a small retail sign.