One of the most important aspects of effective marketing is balance. Highly effective marketing campaigns strike a balance between being too focused and frequent, and being so infrequent that prospective customers fail to notice.When it comes to retail signage, balance is more important than ever. Use too many signs in your retail store and you’ll irritate and annoy customers. Use too few and it could significantly affect your revenue and sales results.
Balancing too much signage versus too little signage is something that many retail marketers struggle with. It’s hard to assess how much is the right amount when it’s your store you’re working on, especially as a business owners instead of a customer.
One of the most important aspects of graphic design for marketers is legibility. Fonts that are clear, simple and easy to read make communicating your message far easier and more effective.
