Brands

Signage is one of the most important aspects of effective marketing in hospitality and retail. Effective, eye-catching signage can increase the number of people that enter your store and, once they’ve entered, convince them to take action.

 

Unfortunately, signage is also one of the aspects of retail marketing that’s all too frequently neglected. Many retailers, particularly small businesses, view signage partially as an “optional extra” that isn’t integral to their marketing success.

Failing to create effective signage can leave your retail business without the large-scale awareness and steady flow of traffic that it needs in order to become as highly successful as it can be.

In a busy restaurant environment, getting the right information in front of your diners is often the key to increasing the amount of revenue your restaurant gets from each individual order.

 

From upselling desserts, drinks and other special dishes to promoting the most popular dishes on your menu, table tents – display holders that sit atop a table – offer a wide range of marketing benefits for your restaurant.

Likewise, table tents can be useful in a retail sales environment, especially when placed on store counters and tables where customers interact with your store’s sales team.

From posters to menus, many restaurants are heavily dependent on printed signs and content. Signage brings in customers, while menus and other forms of in-store signage give customers the knowledge they need to place their orders.

While menus and exterior signage might be promotional staples of the restaurant industry, there are many other ways to use signs – and sign holders – effectively in your restaurant to increase sales and encourage customer loyalty.

From promoting your daily special dishes to encouraging people to order sides and drinks, in this post we’ll share five ways that you can use plastic sign holders in your café or restaurant to improve customer loyalty and drive sales.

From restaurants to retail stores, any type of business can benefit from upgrading its in-store signage. Whether to increase sales, generate leads or improve customer loyalty, an effectively designed sign can have huge effects for your business.

Many business owners, however, make the mistake of thinking that quantity of in-store signage – rather than quality of in-store signage – is the key to attracting the attention of customers and encouraging them to take action.

In reality, it’s just the opposite. While a large quantity of signs can amplify the effects they have, no amount of signage can make up for a design that just doesn’t catch the attention of your target audience.

Trade shows are fantastic opportunities to promote your business to a responsive, interested audience. With the right signage and marketing message, your business can stand out from the crowd and attract hundreds of prospective customers.

 

With the wrong signage, however, your business can easily blend into the crowd of other companies at the trade show and generate mediocre results. Trade shows are far from cheap, making it essential that you maximize your business’s visibility.

There are many ways to stand out at a trade show, from designing an eye-catching booth to having a unique offer. One of the best ways to stand out from the crowd is by giving away great brochures and using retail signage to your advantage.

When used effective, in-store signage can be a powerful marketing tool for any retail business. The right signs can significantly increase awareness of your best products, encourage customers to join your loyalty program and increase total sales.

One of the keys to effectively using in-store signage is making sure your retail store has the right sign holders and accessories. High quality sign holders give your signs a more professional look and make them far more visible to customers.

From your store’s countertop to between products in an aisle, good sign holders are ideal for making your signs more visible and noticeable for shoppers, regardless of their specific location within your store.

Placement is one of the most important aspects of marketing, but it’s also one that many business owners ignore. No matter how eye-catching a billboard or brochure might be, without the right location it’s unlikely to attract much attention at all.

Brochures might be smaller than billboards and retail signage, but they’re still an incredibly important aspect of marketing for retailers. Place your plastic brochure holders in the wrong location and you’ll rarely make much of an impact.

Place them in the right location, however, and you’ll reach customers that would otherwise spend their time in your store or sales office merely browsing through your stock and leaving without expressing any interest.