Brands

In the fiercely competitive world of retail, getting your brochure into a customer’s hands – and later in the marketing process, into their home – can be the difference between success and failure.

One of the most important aspects of successful effective marketing is making sure your brochures are highly visible within your store and easy for customers to pick up, put inside their bag and carry home with them.

In this guide, we’ll share five ways that you can use a plastic brochure holder as an immensely powerful and effective tool to improve brand recognition and generate leads, sales and recurring customers for your business.

Over the last decade, integrated marketing has grown from a strategy used by the world’s largest corporations into something that even small businesses can make work for them.

The basics of integrated marketing are simple. Instead of having multiple different marketing messages, particularly across different platforms, companies only have one brand message that’s consistent across every marketing platform. 

Their direct mail campaigns use the same design and marketing message as their digital banners, while their radio ads use the same message as their TV ads. With this strategy, a consistent and more memorable marketing message is created.

From brochures to posters, the headings and calls to action you use in your print and direct mail marketing materials can make a huge different to the efficacy of a campaign.

A great heading can inspire interest in your product or service and pique people’s curiosity. A bland, generic heading, on the other hand, can fail to create interest in even the most impressive product.

Likewise, a powerful call to action can encourage your audience to claim your offer and purchase your product, while a mediocre call to action can result in a fantastic offer – one that offers unprecedented value – being ignored.

From designer handbags to high-performance sports cars, expensive items require a significantly different marketing approach to their less expensive, less luxurious and less exclusive counterparts.

While the fundamentals of marketing are largely the same for any type of product, it requires a different approach to successfully sell high-ticket items than commodities or standard consumer goods.

From selling the experience rather than the product itself to never mentioning price, we’ve put together a list of four effective tips and techniques for creating brochures for high-ticket, luxury items.

From family homes to inner-city apartments, selling real estate can be a rewarding and challenging experience. With the right marketing materials, however, it can be far easier than many realtors assume it to be.

Just like your business card is often the key to closing B2B sales, the real estate sign used to promote and market a property is often the key to finding the perfect buyer and closing the sale.

Real estate marketing signs tend to be straightforward and simple in their design, but that doesn’t mean a lot of strategy doesn’t go into them. The right elements are often the key to a sign’s success as a marketing tool.

A great business card can make a huge difference to your sales team’s success. From standing out from the crowd and making prospects take notice to building authority and prestige for your brand, a good business card can have a huge range of effects.

Despite this, business cards are often the one aspect of corporate branding that get the least amount of attention. Entrepreneurs and designers will obsess over logos, taglines and other visual identity, only to neglect their business card’s design.

When designed effectively, a business card communicates your position within your company, your company’s purpose and gives prospects and potential partners the information they need to get in touch with you.

Creating the perfect brochure for your business can be difficult, with a wide range of different factors to consider. From color to copy, working out what to include – and what to exclude – can be a challenging, time-consuming process.

The ideal information and design elements for your brochure can vary based on the type of product or service your selling, your target audience and your overall sales and marketing strategy.

Direct sales can demand an information-rich brochure packed with persuasive and informative copy, while a long sales process (such as those seen in B2B) can often require a different, less direct approach.

When it comes to effective branding, many of the world’s largest companies have honed their strategies to perfect. They understand exactly where to include their logos, which language to use and what color scheme is perfect for their offer.

Small businesses, on the other hand, often don’t have an established strategy when branding is concerned. Their brochures, signs and other print items are designed a step at a time, often without a guiding strategy or list of tactics.

If you run a small business but would like to develop it into a well-known brand, one of the best methods of achieving this is by learning from the big brands. Read on and we’ll share six color, layout and branding tactics the big brands use frequently.