Brands

A great deal of brochure design advice is generic – tips about layout, font choice and color with little in mind about the primary purpose of a brochure itself: to generate either leads, sales or interest for the company.

There’s a world of difference between effective brochure design in B2B (business to business) and B2C (business to consumer) industries. Each requires a different type of approach, not just to product and copy, but to the design of the brochure itself.

Ignoring these differences and applying B2B design principles to a B2C brochure, or vice versa, can have disastrous consequences for your marketing campaign’s return on investment and results.

Choosing stock photos for your company’s brochures, print advertisements and online content can be a challenge. With millions of images to choose from, often available for just a few dollars, which should you select to represent your brand?

Stock photos can range from excellent – many may perfectly capture your target audience or company values – to low quality or contrived. We’ve all seen generic corporate stock photos before, and most of us can spot them immediately.

Because of this, choosing the right stock photos for your company’s branding and marketing materials can have a huge impact on their efficacy. In this guide, we’ve shared five tips to help you choose effective stock photos for your branding.

What design elements do you think have the greatest impact on your brand? While most business owners think of color as having the greatest effect on the way people perceive their business, the typefaces you use often have an even greater effect.

Choosing the right font can set your business apart from its competitors and give it an unforgettable visual identity. Choosing the wrong font, on the other hand, is one of the biggest branding mistakes your business can make.

From quirky fonts used to promote serious businesses to archaic fonts used in the high-tech sector, there have been plenty of font and business mismatches over the years.

Many business owners think of brochures as corporate documents explaining their business to people. This isn’t far from the truth, but it’s not on the bullseye either; a brochure is equal parts informational document and persuasive advertisement.

Just like the design of a banner ad or newspaper ad can affect its response rate, the design and layout of your company’s brochures can have a significant effect, either positive or negative, on their response rate and return on investment.

Structure your brochure right and you’ll gradually warm prospects up to your offer and generate responses. Structure it the wrong way and you’ll end up with very few convinced prospects and a great deal of lost attention.

What makes a sign, brochure or business card prestigious? We can often sense if a brand is prestigious and trustworthy within seconds of noticing its logo, without a deep understanding of its history or culture.

 

While most people think of color as something that’s purely visual, designers have a deep understanding that color, when used in design and in nature, is both visual and psychological in its effects.

Color is one of the most important aspects of visual design. It’s also one of the least understood and studied, with many designers preferring to focus on structure, lines and shapes, as well as other design elements.

Design can have a huge effect on how people perceive your products, your services, your brand and your business as a whole. In this blog post, we’ll share four ways how the colors used in your branding and marketing can affect people’s brand perception.

Ask any entrepreneur for the key to their success and they’ll respond with a simple answer: sales. Great sales are the difference between success and failure for many businesses, from exciting startups to friendly local retail stores.

Unfortunately, many businesses view sales and marketing as an optional extra that is only worth investing in during good times. They see marketing as a luxury rather than as the driving force behind the growth and development of their business.

A classic example of this is the cutback in advertising that occurred following the financial crisis. Short on cash, companies reduced their advertising budgets to cut expenses; the end result, of course, was that their growth completely stopped.

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