Brands

While you don’t need to spend millions of dollars to get a good logo, you do need to understand the basics of logo design. Even if you’re not personally designing your logo, knowing the fundamentals will help you get the best results.

In this blog post, we’ll cover five fundamental principles of logo design that you can use to make your company’s logo stand out more, properly define your brand, show off your best qualities and project the values you want to project.

One of the biggest problems businesses face in marketing is getting their message out there into the hands of their customers. In business development, a frequent issue is getting your business card into the hands of potential partners.

In this blog post, we’ll share five techniques that you can use to solve both issues and get your brochures, business cards and other corporate marketing items into the hands of your target customers, clients and partners.

While hundreds of thousands of small businesses take part in trade shows each and every year, many achieve unimpressive results due to poorly designed booths that – despite looking professional – fail to stand out and attract attention.

From eye-catching color schemes to branding that sets your business apart, using the right combination of design elements is essential for trade show success. While some booths stand out and command attention, others fail to make an impact at all.

Without an in-house design department, it’s easy to let your small business’s brand and looks slip. From unsuitable fonts to kitsch color schemes, we’ve all seen a case of poor graphic design from a small business before, perhaps even frequently.

As a small business, your budget is understandably smaller than that of your larger, wealthier competitors. Because of this, the design elements that are most important to your business are different to those a Fortune 500 brand would pay attention to.

Ask an expert marketer, however, and you’ll only ever hear one response: trust.

From building confidence in your brand to encouraging people to buy your latest product, trust is the glue that binds the vast majority of marketing efforts together and produces real results.

Building trust is difficult, especially for a new business. People trust brands like Nike and Microsoft because they’ve known them for years. How can your small business, with its limited marketing budget, ever hope to compete?

Unfortunately, many businesses view sales and marketing as an optional extra that is only worth investing in during good times. They see marketing as a luxury rather than as the driving force behind the growth and development of their business.

A classic example of this is the cutback in advertising that occurred following the financial crisis. Short on cash, companies reduced their advertising budgets to cut expenses; the end result, of course, was that their growth completely stopped.