Designing visual content for the web might seem similar to designing visual content for retail signage, but it’s actually very different. From visibility to effective use of a canvas, design for signage doesn’t have much in common with design for the web.Despite the differences in format, a talented designer can easily adapt to the format of retail signage from the web. Understanding the differences and limitations makes it far easier to adapt and adjust your design priorities.
From space limitations to working with a fixed – rather than fluid – design, read on to discover five key differences to keep in mind when you’re designing for signage instead of digital.






The right daily or weekly specials can transform your restaurant from a place that people like to visit into part of people’s routine. From increasing retention to giving your restaurant a larger potential audience, specials have a wide range of benefits.


