Is your retail signage not achieving the positive effect on sales you’d hoped for? It’s far from uncommon for signage that seems perfect to fall flat, whether it’s due to an ineffective message or a color scheme that causes it to blend into the background.
One of the most common reasons for the failure of a corporate signage campaign is an ineffective, unengaging headline. The headline is the first part of your brochure, sign or menu that people will read, so it’s important to make sure it’s bulletproof.
From understanding your audience’s needs to clearly communicating the value of your product, service or offer, a great headline needs to achieve several things at once – something that many marketers struggle to do.
From leading customers towards your top-selling items to promoting your loyalty program, 
