While most people think of color as something that’s purely visual, designers have a deep understanding that color, when used in design and in nature, is both visual and psychological in its effects.
Color is one of the most important aspects of visual design. It’s also one of the least understood and studied, with many designers preferring to focus on structure, lines and shapes, as well as other design elements.
Design can have a huge effect on how people perceive your products, your services, your brand and your business as a whole. In this blog post, we’ll share four ways how the colors used in your branding and marketing can affect people’s brand perception.
Ask any entrepreneur for the key to their success and they’ll respond with a simple answer: sales. Great sales are the difference between success and failure for many businesses, from exciting startups to friendly local retail stores.
Ask an amateur marketer about the key to success and you’ll get a wide variety of different answers. From eye-catching design to engaging headlines, both branding experts and direct marketers cite a variety of tools that create marketing success.
Is design a major priority for your business? Many small businesses think of design as something that isn’t hugely important, largely due to the cost of hiring a designer full time or on retainer to manage their brand identity.
The right design and copy can make your next brochure a huge success, but what good is it if no one picks it up? Likewise, what good is a beautiful business card if none of your potential partners or customers have access to it?
Designing a logo is one of the toughest parts of creating an identity for your small business. In fact, it’s such a tough process that many large companies have spent a significant amount – often millions of dollars – on the task.
