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How to Design Effective Brochures and Signs for Expensive Products

Saturday, April 25, 2015 12:00:00 AM America/Los_Angeles

 

Design Effective Brochures and Signs for Expensive ProductsMarketing a luxury brand is very different from marketing a brand that excels due to its pricing. From exclusivity to design, people that purchase luxury products have an extremely different list of priorities to people that shop primarily based on price.

Design is one of the most important aspects of selling an expensive luxury good. The world’s most well known luxury brands and fashion houses dedicate a large amount of their advertising and marketing budgets to crafting stylish, effective designs.

If you’re creating a brochure, sign or any other marketing material for a high-end or luxury product, it’s important that you have a firm understanding of the aspects that make luxury marketing effective.
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Posted By Christopher Aaron

Designing for Action: 4 Elements That Help Your Signs Inspire Action

Wednesday, April 29, 2015 12:00:00 AM America/Los_Angeles

 

Elements That Help Your Signs Inspire ActionWhen someone walks past your retail store and catches a glimpse of its sign, what type of impression do you want them to receive? Many businesses design signage with prestige or style in mind, all the while forgetting the value of action.

The primary goal of any retail signage is to encourage customers and prospective customers to take action, whether doing so means entering your store to browse, immediately buy a new product or simply to remember your store for later.

While many businesses prioritize other goals in their sign design, designing your retail signage for action will produce a measurable, sustainable increase in sales, revenue and popularity for your business.
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Posted By Christopher Aaron

5 Easy-to-Read Fonts That are Perfect for Signs, Menus and Brochures

Saturday, May 2, 2015 12:00:00 AM America/Los_Angeles

 

Easy-to-Read FontsOne of the most important aspects of graphic design for marketers is legibility. Fonts that are clear, simple and easy to read make communicating your message far easier and more effective.
 

Many marketers make the mistake of choosing fonts that are stylish, eccentric and – in far too many cases – difficult to read. The more complex your choice of fonts are, the less likely it is that everyone will understand your marketing message.

Instead of expanding your reach or investing in more signage, one of the best ways to get more bang for your buck from your retail signage is to make it easier for the people that already see it to read.

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Posted By Christopher Aaron

What Marketing Materials Should You Include on Your Restaurant’s Tables?

Tuesday, May 5, 2015 12:00:00 AM America/Los_Angeles

 

Marketing MaterialsThe marketing materials you include on your café or restaurant’s tables can have a huge impact on the amount that each customer or group of customers spends each time they visit.

A bare table might look stylish, but it can often reduce the average customer’s total spend and leave your restaurant at a financial disadvantage compared to a more full table with numerous different marketing materials.

One of the best ways to increase the amount of revenue your restaurant generates per customer is to include a variety of different marketing materials on each table, giving each customer a great range of dishes and dining options to choose from.
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Posted By Christopher Aaron

How to Integrate Your Signage, Direct Mail and Brochures For a Consistent Message

Friday, May 8, 2015 12:00:00 AM America/Los_Angeles

 

Signage, Direct Mail and Brochures For a Consistent MessageHow consistent is your marketing message? While many businesses, both big and small, use a variety of different marketing channels to target customers, few use a message that’s consistent from direct mail and brochures to retail signage.

Integrating all of the marketing channels your business uses into a single, consistent message is one of the most effective ways to increase your response rate and get far more from your marketing budget.

If your business is currently using different graphics, headlines and copy for every different marketing platform it uses, it’s missing out on a powerful synergy that is only possible through integrated marketing.
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Posted By Christopher Aaron

Creating an Identity: How to Use Your Corporate Identity in Your Signage

Wednesday, May 13, 2015 12:00:00 AM America/Los_Angeles

 

Creating an IdentityWhat is your company’s identity? Creating a strong and effective corporate identity is one of the most important aspects of effective marketing, especially for companies that depend on the power of their brand to reach and acquire new customers.

Your corporate identity not only plays a role in helping customers remember your brand – it also works as an image of your company’s values and ideals that affects your employees, managers and owners.

A powerful corporate identity can set your company apart from its competitors and make its marketing efforts stand out. This can mean significantly better results from your marketing efforts, whether they’re in the form of signage or direct mail.
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Posted By Christopher Aaron

How Much Signage is Too Much? How to Market Without Annoying Customers

Monday, May 18, 2015 12:00:00 AM America/Los_Angeles

 

How Much Signage is Too Much?One of the most important aspects of effective marketing is balance. Highly effective marketing campaigns strike a balance between being too focused and frequent, and being so infrequent that prospective customers fail to notice.

When it comes to retail signage, balance is more important than ever. Use too many signs in your retail store and you’ll irritate and annoy customers. Use too few and it could significantly affect your revenue and sales results.

Balancing too much signage versus too little signage is something that many retail marketers struggle with. It’s hard to assess how much is the right amount when it’s your store you’re working on, especially as a business owners instead of a customer.
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Posted By Christopher Aaron

How to Use Table Tents to Increase Sales and Revenue for Your Restaurant

Friday, May 22, 2015 12:00:00 AM America/Los_Angeles

 

How to Use Table TentsWhat’s the key to increasing your restaurant’s revenue? For some restaurateurs, the best way to increase revenue is to increase the number of customers that visit their restaurant. For others, it’s to increase pricing while serving the same people.

For others, the best way to increase restaurant revenue is to focus on getting more – both in terms of revenue and total orders – from the customers that already dine in their restaurant or café.

Increasing your per-customer revenue is one of the best ways to increase the total amount your restaurant earns. It’s also possible without raising your prices, which can often reduce the amount of people that visit your restaurant.
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Posted By Christopher Aaron

How to Choose the Right Size Signage for Your Café, Restaurant or Retail Store

Tuesday, May 26, 2015 12:00:00 AM America/Los_Angeles

 

How to Choose the Right SizeDoes your retail store need effective signage? Signage can be the difference between a successful store that’s rarely without customers and a store that, despite its great location, is rarely full.

The type of signage you choose for your retail store can have a huge impact on how many customers it attracts and how much revenue it generates. Because of this, it’s important to carefully consider any signage you plan to install.

Retail signage comes in many forms, from bright and highly visible signs to smaller, more subtle signs. From design elements and color schemes to size, there are a wide variety of factors to consider when choosing a sign for your retail store.
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Posted By Christopher Aaron

5 Simple Tricks to Make Your Signage More Eye-Catching, Persuasive and Effective

Saturday, May 30, 2015 12:00:00 AM America/Los_Angeles

 

Make Your Signage More Eye-CatchingHow effective is your retail signage in achieving your marketing goals? While almost all retail businesses use signage to bring customers into their stores, few businesses optimize their signage to be as effective as possible.

By using the right fonts, choosing the right color combinations and designing with a clear goal in mind, your business can achieve far more from its signage in attracting customers to your store and increasing retail sales.

Many of the most effective ways to improve your retail signage aren’t complicated or difficult, but extremely straightforward. In this blog post, we’ll share five simple but effective tricks to make your signage more eye-catching and effective.
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Posted By Christopher Aaron
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