Back to Top

ASI #60981 SAGE #51003 UPIC #HIPPO001
Cart

Brands

Set Descending Direction
Page:
  1. 4
  2. 5
  3. 6
  4. 7
  5. 8

Signage Design vs. Web Design: 5 Differences to Keep in Mind

Tuesday, June 2, 2015 12:00:00 AM America/Los_Angeles

 

Signage Design vs. Web DesignDesigning visual content for the web might seem similar to designing visual content for retail signage, but it’s actually very different. From visibility to effective use of a canvas, design for signage doesn’t have much in common with design for the web.
 

Despite the differences in format, a talented designer can easily adapt to the format of retail signage from the web. Understanding the differences and limitations makes it far easier to adapt and adjust your design priorities.

From space limitations to working with a fixed – rather than fluid – design, read on to discover five key differences to keep in mind when you’re designing for signage instead of digital.

Read More
Posted By Christopher Aaron

How to Make Your Signage Text Clean, Simple and Easy to Read

Friday, June 5, 2015 12:00:00 AM America/Los_Angeles

 

How to Make Your Signage Text CleanYou only have a few seconds to make an impression with your retail signage. This makes readability one of the most important aspects of effective design – one that any designer should prioritize.

If people can’t read the content of your signage, it’s unlikely to have any positive effect on your sales and revenue. Choosing the right combination of typeface and color can increase your sign’s readability and make it far more effective.

From the right font to the right combination of text color and background color, a wide range of factors go into making text easy to read. Read on to learn four simple tips for more effective, more readable text in your retail signage.
Read More
Posted By Christopher Aaron

Selling Via a Menu: How to Write Your Menu for Maximum Sales

Tuesday, June 9, 2015 12:00:00 AM America/Los_Angeles

 

How to Write Your MenuHow much of an asset is your restaurant menu? While almost everyone associates the service staff in a restaurant with sales and customer service, few people view a menu as a marketing tool.

The simple truth is that your restaurant’s menu can be its greatest marketing asset, if, that is, it’s designed well. With the right combination of design and copy, a menu can act as a powerful sales asset, driving a huge part of your restaurant’s revenue.

From encouraging people to order desserts, drinks and other extras to putting your most profitable and popular dishes in front of your target audience, a great menu is a valuable asset that can help your restaurant or café achieve its financial goals.

Read More
Posted By Christopher Aaron

10 Words Not to Use in Your Company's Promotional Brochure

Friday, June 12, 2015 12:00:00 AM America/Los_Angeles

 

Words Not to UseHow well written is your company’s brochure? Many companies are confident that their direct marketing materials are the best in their industry, but a quick read can often reveal simple mistakes in wording and design.

One of the most common brochure mistakes is the inclusion of words that just don’t fit. From words that deter prospects from taking action to words that cheapen your product or service, some words just don’t belong in a direct marketing setting.

Does your company’s promotional brochure contain some of the words best avoided in direct mail? Read on to discover 10 words not to use in your company’s brochure, and discover whether your company’s marketing materials are as good as you think.
Read More
Posted By Christopher Aaron

Visibility 101: 5 Ways to Make Your Retail Signage More Visible

Tuesday, June 16, 2015 12:00:00 AM America/Los_Angeles

 

Make Your Retail Signage More VisibleJust how visible is your retail signage? No matter how perfectly designed or cleverly written your signage is, it will ultimately have very little effect on your store’s traffic or sales if it isn’t visible.

Visibility is the key to success in retail signage. Signs that are located in areas which are highly visible almost always outperform their counterparts in quieter, less easily noticeable locations.

The difference between a highly visible sign and one that’s barely noticed isn’t just a two or three-fold increase in foot traffic. In many cases, a highly visible sign can lead to an exponential increase in the number of people that visit your retail store.
Read More
Posted By Christopher Aaron

How to Market Your Restaurant or Café's Daily Specials

Friday, June 19, 2015 12:00:00 AM America/Los_Angeles

 

Market Your Restaurant or CaféThe right daily or weekly specials can transform your restaurant from a place that people like to visit into part of people’s routine. From increasing retention to giving your restaurant a larger potential audience, specials have a wide range of benefits.
 

Specials also allow you to benefit from the economies of purchasing ingredients in bulk. With just one or two dishes to focus on instead of several, the right special is ideal for improving your restaurant’s focus and generating a great income.

Many restaurants offer specials, but few market them as effectively as they could with the right combination of marketing materials and sales. In this guide, we will share four effective ways to market your restaurant or café’s daily specials.

Read More
Posted By Christopher Aaron

5 Ways to Make Your Small Signs Have a Big Impact on Sales

Tuesday, June 23, 2015 12:00:00 AM America/Los_Angeles

 

Small Signs Have a Big Impact on SalesHow much of an impact do your retail store’s signs have on sales? The right signage can have a significant impact on your store’s bottom line, generating foot traffic for your store and sales for customers already inside it.

Many retailers make the assumption that bigger signs are more effective than small signs – an assumption that, like many, doesn’t completely match reality. Small signs can, in many cases, have just as big of an impact as signs with larger dimensions.

From the message of your marketing copy to the design of your signs, a large range of factors can determine whether or not your signage is effective in increasing your store’s foot traffic and generating sales.
Read More
Posted By Christopher Aaron

Should You Use Black and White Designs for Retail Signs?

Friday, June 26, 2015 12:00:00 AM America/Los_Angeles

 

Black and White Designs for Retail SignsFrom photography to film, black and white can often be a great option for standing out from the crowd and making an impression. Since most signs use color heavily, it makes sense that black and white could be a useful, effective alternative.

The reality is that while black and white has some place in the world of marketing and signage, it’s more often than not less effective than using a full range of colors for the design of your retail signs.

Whether you’re considering black and white for an advertisement or for your retail signs, read on to learn why using a wide range of colors in your advertisement tends to be a more effective strategy than designing with black and white.
Read More
Posted By Christopher Aaron

How to Design Signage that Makes Your Business Look Bigger

Tuesday, July 7, 2015 12:00:00 AM America/Los_Angeles

 

Signage that Makes Your Business Look BiggerThere are several advantages to making your small business seem bigger than it really is. The appearance of being big can make customers far more likely to take your business seriously and increase the level of customer to business trust. 

Looking bigger than you really are can also make your business seem like a better value provider than its smaller competitors. After all, big businesses needed to be good in order to grow into large companies in the first place. 

Luckily, you don’t need to run a huge business in order to give your company the appearance of being large and well known. These four tips will help your business design a signage that makes it look bigger, more established and more dependable.
Read More
Posted By Christopher Aaron

5 Simple Tips to Make Diners Pay More Attention to Your Menus

Thursday, July 9, 2015 12:00:00 AM America/Los_Angeles

 

Make Diners Pay More Attention to Your MenusThe design of your restaurant’s menu can have a surprisingly large impact on how much attention diners pay to your dishes and drinks, as well as the amount they’re willing to spend in your restaurant. 

Just like a good salesperson can be the difference between selling large amounts of products and selling nothing at all, a good menu can be the difference between your restaurant generating a profit or achieving little financial success. 

Your restaurant’s menu is, in effect, a salesperson for your entire restaurant. Get its design right and you’ll generate a greater amount of income and encourage diners to return to your restaurant more frequently. 
Read More
Posted By Christopher Aaron
Set Descending Direction
Page:
  1. 4
  2. 5
  3. 6
  4. 7
  5. 8