How much of an impact do your retail store’s signs have on sales? The right signage can have a significant impact on your store’s bottom line, generating foot traffic for your store and sales for customers already inside it.Many retailers make the assumption that bigger signs are more effective than small signs – an assumption that, like many, doesn’t completely match reality. Small signs can, in many cases, have just as big of an impact as signs with larger dimensions.
From the message of your marketing copy to the design of your signs, a large range of factors can determine whether or not your signage is effective in increasing your store’s foot traffic and generating sales.
The right daily or weekly specials can transform your restaurant from a place that people like to visit into part of people’s routine. From increasing retention to giving your restaurant a larger potential audience, specials have a wide range of benefits.
Designing visual content for the web might seem similar to designing visual content for retail signage, but it’s actually very different. From visibility to effective use of a canvas, design for signage doesn’t have much in common with design for the web.
